Život u
svom toku
Poštanski broj: 85000, Bar
River Park is the newest address in Novi Bar: 136 homes on the bank of the Željeznica, a few minutes from the sea. The identity takes its cue from the river. A single line folds into a leaf, the leaf into a tile, the tile into a pattern.
It sits in the Novi Bar family but speaks in its own voice: cooler, more nocturnal, a little more romantic. Navy ink on sand by day, ivory on deep night for the big moments.
Jedna linija,
jedan tok
The mark is drawn as one continuous line that turns into a leaf and a drop of water at the same time. The wordmark is set in tall, sharp capitals with fine hairlines. Choose a version and a ground, then let it flow.
Clear space
Keep a margin of half the mark's width on every side. Nothing enters it: no text, no edges, no busy sky.
10 mm · 24 px
30 mm · 110 px
Minimum size
Below 30 mm or 110 px, drop the tagline and use the lockup without it. Below that, the mark alone, for favicons, stamps and sign plates.
Leave it alone
One color only: Rijeka or Bjelokost. No sunset amber, no gradients behind it, no stretching, no turning. The tile turns; the mark doesn't.
Pločica
po pločica
Cut the emblem into quarters and you get the tile. Four tiles turned around a corner make the emblem again; repeated, they make the endpapers, the hoarding and the tissue paper. Click any tile to turn it, or build a new arrangement.
Papir is the brochure endpaper: the pattern printed barely darker than the paper. Noć with Zalazak is the only place the sunset color touches the identity, and only as pattern.
Pijesak, rijeka
i noć
Four colors carry the brand: sand for the page, river navy for the ink, night for the big spreads, ivory for type on dark. Four quieter ones mark chapters and apartment types. Click any swatch to copy its hex.
Proportion
Apartment bands, as in the brochure
Contrast
Visoka slova,
tiha rečenica
Tall, high-contrast capitals for headlines, a handwritten line underneath for warmth, and a clean sans for everything you actually read. Headlines are always uppercase; the script never is.
Kalieb Luxury is the real font, embedded from the brochure file. The script lines in the brochure are custom handwriting, drawn by hand rather than set in a font; Pinyon Script stands in for them on screen. Venlury is licensed and shown here with Montserrat until it's installed.
River Park donosi novu mjeru života u srcu Bara — onu u kojoj se grad, rijeka i more susreću u savršenoj ravnoteži.
Šta me čeka?Ključne brojke
Numbers get the night spread and the display face, centered, with a plain label underneath. The last figure is the brand winking: it's the only one we can't count.
ukupno
stana
stanova
rezidencije
garaže
parking mjesto
površina
etaža
uspomena
Na dohvat
ruke
The pieces a River Park page is built from. Square corners everywhere, thin lines, labels in spaced capitals, and the long arrow from novibar.me.
Tipski jednosobni stanovi
123 jednosobne jedinice
Stanovi okrenuti ka jugu
Čekamo Vas
na Vašoj novoj adresi+382 67 206 603
270 sunčanih
dana godišnje
Two kinds of pictures. Outside: illustrated renders at golden hour, painted skies, the river and the mountains always in frame. Inside: calm daylight renders in sand, oak and stone, with one navy or teal textile.
Do
Low sun from the side, long shadows, warm skies over cool mountains. People small and unhurried: a cyclist, a coffee on a balcony.
Do
Fade an image into the sand page instead of boxing it. Let big capitals sit over interiors, as in the chapter openers.
Avoid
Midday blue skies, stock families, drone shots without the river, and any sunset amber outside of images and the night pattern.
Više od doma
Calm, sensory and local. We write about light, the river and the sea before square meters, and we address the reader formally, with a capital V. Click a line to copy it.
Light first
Mornings over the river, evenings that smell of the sea. Facts follow the feeling, never the other way round.
Vi, with a capital V
Formal and warm: "Čekamo Vas na Vašoj novoj adresi." Never shouting, never "luxury".
Short headlines
Two to five words, uppercase, then one handwritten line that adds a place, a number or a smile.
Za web
Paste these into the site's CSS. Kalieb Luxury and Venlury need to be installed on the site as web fonts; the script lines are custom handwriting, best placed as SVG artwork for headlines that matter.
- river-park-lockup.svgwith tagline
- river-park-lockup-no-tagline.svgdefault
- river-park-mark.svgfavicon, stamps
- river-park-wordmark.svgnarrow spaces
- river-park-emblem.svgback cover, seals
- river-park-tile.svgpattern unit
:root {
/* River Park · color */
--rp-pijesak: #E5E0D6; /* sand, page ground */
--rp-rijeka: #33425E; /* river navy, logo + text */
--rp-noc: #1C2430; /* night, dark spreads */
--rp-bjelokost: #E9DDCA; /* ivory, text on dark */
--rp-glina: #9C8573; /* clay, chapter fills */
--rp-maslina: #575145; /* olive, captions, 2-bed band */
--rp-skriljac: #8C8E8D; /* slate, penthouse band */
--rp-zalazak: #DBB58E; /* sunset, imagery + night pattern */
/* type */
--rp-display: 'Kalieb Luxury', 'Oranienbaum', serif; /* regular, upright */
--rp-script: 'Pinyon Script', cursive; /* stand-in: the script is custom handwriting */
--rp-body: 'Venlury', 'Montserrat', 'Helvetica Neue', sans-serif;
--rp-size-opener: clamp(56px, 9vw, 120px); /* tracking .4em */
--rp-size-display: clamp(36px, 5vw, 56px); /* tracking .02em */
--rp-size-script: 30px;
--rp-size-section: 28px;
--rp-size-body: 15px; /* line-height 1.65 */
--rp-size-label: 10.5px; /* caps, tracking .14em */
/* shape */
--rp-radius: 0;
--rp-rule: 1px solid rgba(51, 66, 94, .2);
}